Accord
Used by thousands of families and couples, featured in media across Europe, and built into a real subscription business.
A household coordination app built to make chores, routines, and shared responsibilities easier to manage. I worked on it for nearly three years as co-founder, across product, strategy, and execution.
- Role
- Co-founder
- Timeframe
- 2023 – 2025
- Platform
- iOS & Android
- Category
- Productivity
The problem
Household coordination between two people tends to fall apart not because either person is unwilling, but because expectations are invisible. Who's responsible for what, how often, and to what standard is almost never agreed on explicitly.
Accord was built to make those agreements visible and automatic — reducing the negotiation, friction, and quiet resentment that builds up around shared domestic life.
What I built
Over nearly three years, I worked across every dimension of the product: from early positioning and feature prioritisation through to execution and growth. This was a real product built with real constraints — subscription revenue, live users, app store dynamics, and the difficulty of changing household habits.
The core of Accord was a shared task and routine system that felt less like a chore app and more like a coordination layer — something two people could trust without having to manage.
Outcome
Accord reached thousands of paying subscribers and received coverage across European tech and lifestyle media. It proved the problem was real and the approach was workable.